Your Product.
Their Next Obsession.
We don't do reviews or ads. We build ambitious projects that inspire — and your product becomes the hero of the story. Your audience doesn't skip it. They share it.
0K+
Lifetime Channel Views
3.9K
Subscribers
0
On YouTube Since
Brands Featured Across Projects And Collaborations
"People don't buy what you do, they buy why you do it."
The Ecosystem
Your brand integrates across every touchpoint — from long-form video to real-time community discussion to evergreen web content.
YouTube
566K+
Lifetime Channel Views
3.9K subscribers · 64 public videos
Long-form maker, CNC, and workshop videos published over years of real projects. Public channel totals are stable, easy to verify, and built for evergreen discovery.
Discord Community
1000+
Discord Members
Discord gives partnership projects a place for follow-up discussion, build questions, and community reactions, with a community of more than one thousand members.
Web Properties
Evergreen SEO
Blog + Search Footprint
theyieldpoint.com and related technical writeups keep partnership projects discoverable after the first video spike, especially for specific machines, tools, and build questions.
566,738
Lifetime Views
3.9K
Subscribers
64
Public Videos
2007
Channel Founded
"The consumer isn't a moron. She is your wife."
Makera Z1
A desktop CNC machine that raised $10M+ on Kickstarter. Makera needed to build hype and drive sales before the product even shipped. Smaller channel. Outsized results.
2.4×
more views than FliteTest — a channel with 2.15M subscribers (550× our size)
donut_large View Share — Makera Z1 Content
Views at ~3 months post-publish. YouTube, March 2026.
View-to-Subscriber Ratio
1,345%
Our 54K views came from just 3.9K subscribers. Industry norm is ~30%.
lightbulb Why It Worked
A unique angle nobody else was doing.
Every other creator ran unboxings and first cuts. We built an entire CNC workstation around the Z1 — a project viewers wanted to replicate. The machine wasn't the video. The build was the video.
Others: unboxing & first test
Us: full workshop build project
shopping_cart Buyer Intent Score
Viewers ask "where can I buy this?" — not "cool vid." The signal that separates inspired audiences from casual ones.
FliteTest has 2.15M subscribers — 550× our size. Our Makera Z1 project still outperformed theirs 2.4×. For a product that needed pre-release buzz to convert a $10M Kickstarter into actual sales, that's the difference between hype and hardware on workbenches.
"Nobody reads ads. People read what interests them. Sometimes it's an ad."
Centroid CNC Hickory Retrofit
A professional CNC controller released with no real advertising strategy. Centroid builds excellent hardware — but had virtually zero YouTube presence for the Hickory. We changed that.
90%
of all YouTube exposure for the Centroid Hickory controller comes from our content
donut_large YouTube Exposure — Centroid Hickory
YouTube + blog + forum data, March 2026.
Content Breakdown
Main Retrofit Video
Full teardown, retrofit, and first cuts
Wiring Deep-Dive
Technical wiring tutorial for the Hickory
Blog + Forum + Shorts
theyieldpoint.com + CentroidCNC forum thread
Multi-Channel Impact
YouTube
Blog Posts
Forum Thread
Evergreen Search
"Content is fire. Social media is gasoline."
Western-Market Fit
This is the regional market framing we use for partnerships: the audience is concentrated in North America and Europe / UK, with Australia / NZ as a smaller but still relevant secondary pocket.
Regional Audience Mix
Positioned for partner planning around western-market reach
Core western markets account for 73% of the audience when combining North America with Europe / UK. Australia / NZ adds another 8% as a smaller but still relevant secondary region.
73%
Western Markets
49%
North America
24%
Europe / UK
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Our Ground Rules
Trust is the only currency that actually compounds. These aren't guidelines — they're non-negotiable.
Full Editorial Independence
We write the script. We control the edit. You can review for factual accuracy — never for tone, opinion, or editorial direction. The audience trusts us because we've earned it, and that trust is what makes your partnership valuable.
We Use What We Feature
Every product on this channel goes through real projects under real workshop conditions. If we wouldn't buy it with our own money or recommend it to a friend, it doesn't belong in our content. No exceptions.
Transparent by Default
Every partnership is clearly disclosed to the audience. No blurred lines, no hidden deals. When viewers know exactly where we stand, they listen closer — and that benefits your brand more than any clever placement ever could.
Honest Means Honest
If your product has limitations, we'll mention them. Audiences can smell a sales pitch from the first frame. Honest coverage — including what could be improved — builds more credibility and purchase intent than any polished review ever will.
Right to Walk Away
If a product doesn't perform or the partnership doesn't feel right, either side can walk away — no hard feelings, no obligations. We'd rather return a product than compromise our credibility.
These rules protect your investment as much as our reputation. Audiences that trust the creator trust the brands they feature — and that's the entire value proposition.
"The best marketing doesn't feel like marketing."
How It Works
From concept to multi-channel launch. A proven process that turns your product into the hero of an ambitious story.
Partnership Options
Every integration is authentic. We only feature products that genuinely belong in the workshop and solve real problems.
Project Integration
Your product becomes essential to an ambitious build. Real testing, real results, real audience engagement. The hero of the story, not a footnote.
Technical Deep-Dive
Multi-part series exploring your product's capabilities through real engineering challenges. Long-form, in-depth, authoritative.
Affiliate Partnership
Ongoing organic mentions across video, blog, Discord, and newsletter. Long-tail revenue from an audience that trusts our recommendations.
Custom Campaign
Multi-channel strategy tailored to your goals. YouTube, website, Discord, and newsletter — all working together for maximum impact.
Let's Talk.
Tell us about your brand and goals — we'll put together a custom proposal that makes sense for both of us.
Prefer email? Reach us directly at thijs@theyieldpoint.com
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